Specialty Coffee Consumer Profile

The infographic below, taken from the 2021 National Coffee Data Trends Specialty Coffee Report produced by the National Coffee Association of the USA, shows the specialty coffee consumer profile.

 Credits: National Coffee Association

Any move towards the development of a domestic consumption programme must consider the role that specialty coffee can play in the increasing of domestic consumption.  Though the findings of the NCA study cannot be applied carte blanche, it is instructive in understanding the tendencies of the specialty coffee consumer.  According to the findings of the NCA, specialty coffee drinkers are generally more engaged with coffee (point 5 above), which could mean an opportunity to build experiences around coffee as seen in the many coffee shops worldwide.

In designing a programme for increasing coffee consumption in domestic markets, it will be necessary to do country specific surveys to define the consumer profile in this segment on which decisions would be made.

Financial Considerations

Special Markets

Delivery Modalities

Coffee Considerations

Country Experiences